Archive - Monday GTM

Entrata grew 23% and barely paid for it

Sales and marketing spend in B2B 2026: how Entrata grew 24% while its acquisition budget stalled.

Aug 31 • Meghna Ratheesh

Your NRR was never something you did

Net revenue retention in the 2026 SaaS benchmarks, and the number everyone missed.

Aug 24 • Meghna Ratheesh

The deal now dies after you win it

B2B procurement in 2026: why deals now die in security review after you have already won.

Aug 17 • Meghna Ratheesh

Your marketing team already got smaller

AI and B2B marketing headcount in 2026: the roles that vanished without a layoff announcement.

Aug 10 • Meghna Ratheesh

Salesforce sells the same product for 3 different prices

Seat-based pricing in 2026 is not dead. What the biggest B2B companies actually charge.

Aug 3 • Meghna Ratheesh

July 2026

The MQL is finally dead

Why B2B marketing teams are killing the MQL in 2026, and what actually replaces it.

Jul 27 • Meghna Ratheesh

How Clay sells without a sales team

A go-to-market teardown of Clay: how the GTM Engineer role replaced an internal sales team.

Jul 20 • Meghna Ratheesh

Your funnel starts in a Slack thread you'll never read

The B2B dark funnel in 2026: 94% of buyers research you with AI before they ever reach your site.

Jul 13 • Meghna Ratheesh

LinkedIn isn't expensive. You're measuring it wrong.

LinkedIn Ads for B2B in 2026: the only channel with positive ROAS, and how to measure it.

Jul 6 • Meghna Ratheesh

June 2026

How Notion Grew 19x Without Raising A Dollar

Notion's go-to-market strategy, taken apart: how product-led growth drove 19x in four years.

Jun 29 • Meghna Ratheesh

A B2B product launch framework: the go-to-market decisions that fit on one page.

Jun 22 • Meghna Ratheesh

Start Here - Monday GTM

A weekly B2B go-to-market newsletter. What it is, who it's for, and where to start.

Jun 14 • Meghna Ratheesh

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts