Monday GTM

Your share of voice is a thermometer

Share of voice in 2027 planning: the growth rule was measured in ad spend, not mentions.

Oct 12 • Meghna Ratheesh

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Four partner programmes. Who gets your leads?

Partner programme design in 2026: what four B2B vendors actually require, and why they disagree.

Oct 5 • Meghna Ratheesh

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September 2026

The AEO tactics Google says do nothing

AI search visibility in 2026: the AEO and GEO rules Google and Microsoft actually published.

Sep 28 • Meghna Ratheesh

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Everyone says AI is killing SaaS. The filings disagree.

Build versus buy in 2026: what seven years of 10-K risk language shows about whether customers are really building it themselves.

Sep 21 • Meghna Ratheesh

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The lead form got shorter. The data didn't.

What four B2B demo request forms give away about the companies behind them

Sep 14 • Meghna Ratheesh

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The numbers you need before you build next year's budget

Your sector's real 2027 B2B marketing budget benchmark, where the money is going, and what the plan is actually for

Sep 7 • Meghna Ratheesh

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August 2026

Entrata grew 23% and barely paid for it

Sales and marketing spend in B2B 2026: how Entrata grew 24% while its acquisition budget stalled.

Aug 31 • Meghna Ratheesh

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Your NRR was never something you did

Net revenue retention in the 2026 SaaS benchmarks, and the number everyone missed.

Aug 24 • Meghna Ratheesh

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The deal now dies after you win it

B2B procurement in 2026: why deals now die in security review after you have already won.

Aug 17 • Meghna Ratheesh

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Your marketing team already got smaller

AI and B2B marketing headcount in 2026: the roles that vanished without a layoff announcement.

Aug 10 • Meghna Ratheesh

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Salesforce sells the same product for 3 different prices

Seat-based pricing in 2026 is not dead. What the biggest B2B companies actually charge.

Aug 3 • Meghna Ratheesh

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July 2026

The MQL is finally dead

Why B2B marketing teams are killing the MQL in 2026, and what actually replaces it.

Jul 27 • Meghna Ratheesh

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