I’m Meghna. I’ve spent nine years in B2B and fintech growth, and Monday GTM is where I write down how it actually works.
If you run growth at a B2B or fintech company, or you’re a founder trying to build a go-to-market motion that compounds instead of leaking, this is for you. Every Monday: one go-to-market claim, checked against the primary source, for people who have to defend a plan, a budget or a metric. A teardown, a playbook, or a hot take. No filler, no recycled LinkedIn wisdom.
Where to begin
Three pieces to start with.
The numbers you need before you build next year’s budget. The marketing budget figure everyone quotes is an average. The median, and the number for your sector, tell a different story.
Everyone says AI is killing SaaS. The filings disagree. Ten times as many annual reports mention AI as in 2019, while the warning that customers will build the product themselves has barely moved.
The MQL is finally dead. Everyone agrees the MQL is dead. That agreement is the problem, and almost nobody is using the replacement they are selling you.
What you’re signing up for
One email a week, every Monday. Sources are linked, so you can check them yourself. The weekly issue stays free.
Who’s writing this
I worked as a client-facing consultant at Mastercard, supporting clients on their go-to-market and campaign execution across Southeast Asia and the Middle East. Before that I led digital go-to-market and acquisition for consumer lending products at HDFC Bank, and ran B2B product and digital marketing at Vodafone Business. So this comes from having built the funnels and missed the targets, not from reading about it.
I also run a growth consultancy, Loop & Ladder, working with B2B, fintech, and D2C companies on go-to-market, demand generation, and growth. If that’s the kind of thing you’re dealing with, it’s at loopandladderco.com. The newsletter itself asks nothing of you except a read.
Subscribe below and I’ll see you Monday.