I’m Meghna Ratheesh. I’ve spent nine years in B2B and fintech growth, and Monday GTM is where I write down how it actually works.
Most writing about go-to-market is either theory from people who’ve never carried a number, or a sales pitch in disguise. I wanted something that was neither. So this is one go-to-market claim a week, checked against the primary source, for people who have to defend a plan, a budget or a metric.
A bit of background. I worked as a client-facing consultant at Mastercard, supporting clients on their go-to-market and campaign execution across South and Southeast Asia and the Middle East. Before that I led digital go-to-market and acquisition for consumer lending products at HDFC Bank, and ran B2B product and digital marketing at Vodafone Business. The writing comes out of having built acquisition funnels, launched products, and missed a few targets along the way.
I also run a growth consultancy called Loop & Ladder, working with B2B, fintech, and D2C companies on go-to-market, demand generation, and growth. If that’s useful to you, it’s at loopandladderco.com.
The weekly issue stays free. Sources are linked, so you can check them yourself. No fluff, no filler, just what holds up when you look closely.
If you want to reach me, reply to any email. I read every one.
