Monday GTM is a weekly B2B go-to-market newsletter.
One practical playbook, teardown, or hot take every Monday. No fluff. No gurus.
What you’ll get
Frameworks: single-page tools that force you to answer the strategic questions most B2B teams skip. Built after years of watching smart teams confuse activity with strategy.
Teardowns: the GTM machines behind companies that grew without obvious tricks. Notion. Ramp. Linear. The actual mechanics, not the valuation theatre.
Hot takes: the contrarian calls. “Omnichannel” is FOMO. “Trusted by industry leaders” isn’t proof. The renewal trigger is rarely the renewal date. The kind of takes B2B operators argue about in DMs.
Who this is for
B2B founders trying to build a GTM machine that compounds.
Growth and marketing leads who own pipeline and don’t want to be in the cost-centre conversation again.
Operators at fintech, B2B SaaS, and platform companies who’d rather have one practical playbook than ten LinkedIn carousels.
Who this isn’t for
B2C marketers, e-commerce DTC operators, agency owners chasing top-of-funnel hacks, or anyone who wants “7 LinkedIn templates that 10x’d my outreach.” Plenty of newsletters cover that. This isn’t one of them.
How it works
Free. Every Monday at 9am SGT (which is the night before for most of the world).
Subscribe with your email and the next issue lands in your inbox.
Why this exists
After years watching B2B teams burn 60-hour weeks executing wishlists they’d called strategies, I started writing the framework I wished someone had handed me. Then the teardown. Then another. The newsletter is the format that lets the work compound.
Monday GTM is anonymous on purpose. The work matters more than the byline. If you want to reach me, reply to any email, I read every response.
Get in touch
Reply to any newsletter email. Or DM on X (@mondaygtm) or LinkedIn (linkedin.com/company/mondaygtm).
